EXPERIENCE
Company Information
Simudyne
Director
Jan 2006 – Present
Simudyne is a simulation software company. Providence is Simudyne's core technology for building virtual worlds. By mapping the real world into a safe, virtual environment, executives and senior policy makers can test scenarios, refine strategies and de-risk decision making. You can simulate most anything: a city, a bank, a supply chain or a hospital. Providence connects to your existing data and models, and converts and combines those models, into a common language, all in one place. Providence combines and links multiple modelling paradigms to support predictive analytics across industries operating in even the most complex ecosystems.
ORDACH
Director
Jan 2016 – Present
ORDACH is a SaaS solution for determining a firm's risk to cyber hostilities. By answering two simple questionnaires, firms can get a sense of their cyber risk from threat actors like serious criminals, foreign intelligence services and others. More importantly, the firms can then explore how changes they might make would increase or decrease their risk to these threat actors.
Bank of England
Consultant
May 2011 – Oct 2015
I carried out in-depth research and extensive intelligence gathering to initiate a major project within the Bank to write new policies for information and physical security. Led team developing complex simulations for sensitive topics.
Media
For coverage on Simudyne, please visit their media page.
Simulation science will transform how humans make decisions for the next 100 years.
The Texan-born founder of Simudyne is on a mission to persuade public and private sectors that their reliance on old maths is deeply flawed. That the buzz of big data is no longer a buzz -- it's sitting in his cloud-based simulation software Simudyne, and to not use it to help make decisions, particularly in the context of warfare, should be criminal.
“Were you the one that said I was a super-villain?” It’s not the most auspicious question to be asked during an interview.
So what’s Lyon ultimate aim? “Simudyne is about transforming how all decisions of consequence are made… an operating system for the world.” An operating system that ties together government and big business, and makes everyone think they’re playing games, to build a near-perfect sim, before ultimately handing control over to AIs.
A less intrusive way to make a city smarter might be to give those who govern it a way to try out their decisions in virtual reality before inflicting them on live humans.
This is the idea behind city-simulation company Simudyne, whose projects include detailed computerised models for planning earthquake response or hospital evacuation. It’s like the strategy game SimCity – for real cities. And indeed Simudyne now draws a lot of its talent from the world of videogames.
LET'S CHAT
To book Justin to speak at your event please contact jan@simudyne.com
